Resources Library by ANA

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Michael J. Baker

June 15, 1972

Practical uses of multidimensional techniques in marketing

The paper commences with a brief discussion of the factors which influence the use of multidimensional techniques in market segmentation studies, and the required conditions for successful use of them. An example is quoted from the magazine field,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Derek C. Martin

June 15, 1972

The behaviour of the participants in a household

It has been stated that up to now the basis for panel investigations has been the decision for the purchase of a product. It was attempted to explain these decisions either by the price situation, the competitive situation or the socio-demographic...

Catalogue: Seminar 1972: Panels

Author: D. Reidel

Company: GfK

June 15, 1972

Price policy and price research (magazines)

The problem dealt with here arose from the quite practical question of what influence the selling price of a magazine has on sales . We wanted to see whether the economic principle that "raising the selling price always means danger of lessened...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: G. Gutjahr

June 15, 1972

Configuration analysis as an instrument for making decisions in marketing (German)

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Erich M. Ruczinski

June 15, 1972

Configuration analysis as an instrument for making decisions in marketing

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Erich M. Ruczinski

June 15, 1972

Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Jacqueline Carof

June 15, 1972

Sociological, family and individual factors in the mutation of the act of buying children's clothing

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Jacqueline Carof

June 15, 1972

Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision

Readers familiar with the Belson segmentation technique will note some points of similarity: Dr. Belson's method dichotomises the group at the point where the unweighted absolute difference is maximum, while we think that a weighted difference is...

Catalogue: Seminar 1972: Segmentation And Typology

Author: J. Perez-Seoane

June 15, 1972